Facilitating Private Sector Investment via USAID’s West Africa Trade and Investment Hub. As part of Creative Associates’ consortium, Connexus is supporting the USAID Feed the Future West Africa Trade and Investment Hub Activity by providing the long-term Public Private Partnership (PPP) Director for 2019-2024. Based in Dakar, the PPP Director is catalyzing private sector investment in the region, by working with leading buyers, processors, and producers to demonstrate the commercial viability of West African farmers and firms. By linking small West African farmers and firms to regional processors and international buyers, WATIH is building the capability of local suppliers to meet international standards, expand their production, and thereby achieve greater incomes, especially related to agricultural value-chain opportunities, including in horticulture, cashew, cocoa, shea, livestock, and cereals. In addition, WATIH is identifying other high potential export product opportunities in the agribusiness sector as well as in light manufacturing (such as apparel) and supporting services (packing and labeling, logistics, etc.) where those partnerships cost-effectively achieve the targeted results of the project. Through these interventions, Connexus is helping to support the creation of thousands of new direct jobs from targeted staple foods and value-added sectors. In its first year, Connexus generated a pipeline of viable projects totaling more than $51 million, including identifying firms that need urgent assistance to shore up their businesses due to losses caused by the COVID pandemic. Of this pipeline $11 million in co-investment grants have received final approval from USAID which will leverage more than $70 million in private sector investments and catalyze more than $60 million in exports from the partner firms. These approved PSEs will ultimately lead to the creation of more than 11,000 new jobs. Also under consideration are another $4.5 million in co-investment grants that, once approved, will leverage another $14 million in private sector co-investment, catalyze more than $7.5 million of additional export trade, and create another 13,000 jobs.

Client: Creative Associates; 2019-2024

“People set a company’s culture. Not the other way around. The Connexus culture, and the inestimable value that it brings to us at the West Africa Trade & Investment Hub comes through the relentless efforts and commitment of Lotfi Kourdali, subcontracted to us by Connexus to serve as our PPP director. He brings an unfailing level of professional excellence to us, for which Connexus can feel justifiably proud.” – Michael Clements, Chief of Party, West Africa Trade and Investment Hub